A new player has entered the enterprise productivity race. For decades, Microsoft reigned as the market leader in enterprise productivity — until Google pushed into the space with Google Apps. Now, with the acquisition of Quip, Salesforce is joining Microsoft and Google in the race.
The implications, however, extend far beyond productivity and CRM. Recent developments in enterprise software — including Oracle’s acquisition of NetSuite, Microsoft’s purchase of LinkedIn and Salesforce’s acquisition of Demandware and Quip — point to a shift in the market.
