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Why Apple May Be Lowering iPhone Prices This Year

June 26, 2018

Via: Fortune

Apple may be reversing course and lowering iPhone prices, after iPhone sales growth slowed with 2017’s $1,000 iPhone X model, and price hikes on the iPhone 8 line up. This year’s new iPhone X will likely come in two models and could start at $900, Morgan Stanley analyst Katy Huberty forecast in a report on Monday.

Expected to arrive in September as usual, the potentially cheaper new iPhone X successor will still have a 5.8-inch OLED screen. A new $1,000 Plus model will have a 6.5-inch OLED screen, Huberty added. The current iPhone X, introduced on September 12 last year, costs $1,000 with a 5.8-inch OLED screen, Apple’s first use of the higher-contrast display technology.

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