With the 2016 presidential race heating up, tech-savvy political candidates are stepping up, and executing on, their social media strategies. Since the last presidential election in 2012, President Barack Obama joined Twitter and hosted several chats on Reddit. It’s fairly standard today for politicians and their campaigns to have Facebook pages and Twitter accounts. However, for the upcoming election, there are more social networks for campaigns to consider for advertising and outreach, including Snapchat and Instagram. These sites are particularly important because voters, especially millennials, have shifted their social media preferences to video, live streaming and “disappearing post” apps, such as Snapchat.
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