There is a 94 percent correlation between the amount of cheese the average person eats and the number of people who die each year tangled in their bedsheets.
The lesson: Correlation is not the same as causation, an important lesson as Big Data makes a greater impact on both daily life and the business world.
“We’re entering an era where almost every object records data,” said Mike Walsh, CEO of innovation consultancy Tomorrow, speaking at the 2015 Management of Change conference in Cambridge, Md. “The key is finding what amount of data is truly important, and using it in ways that will empower leaders in our organizations to facilitate change.”
