What does it mean when the leader of an innovation consulting firm calls the very word “innovation” a cliche?
Mike Maddock of Elmhurst, Ill.-based Maddock Douglas Consulting pointed out the oversaturation of the word “innovation” and offered attendees of the XChange Solution Provider 2016 in Los Angeles conference a clear formula Tuesday for what the word actually means.
The firm works with small to midsize businesses as well as large corporations including GE Healthcare, Philips Sonicare and General Mills. It provides services to aid companies in the development of innovation processes, developing company culture and differentiating customer experience.
