The social media management platform, which offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram, on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer.
First off, users will be able to identify leads, opportunities and cases from social media posts in Hootsuite and then put them directly into Dynamics where they can be acted on by a sales or customer service team. Users can also attach social data to a customer’s record inside Dynamics so that it’s possible to have a fuller (if creepier) picture of who a company is selling to.
